Summer is a time when some businesses experience a slowdown, while others thrive. But there’s no need to succumb to the dreaded “summertime slump.” You can boost your audience and sales this summer with a few creative ideas.
1. Send Out Summer Swag
Summer brings a whole new set of challenges for customers, such as heat. Take inspiration from Carry Norfolk, who promoted their bicycle delivery services by handing out popsicles with flyers, gaining a dozen new customers in a single day.
You can distribute flip-flops, mesh bags, or sunglasses to potential customers, tying the swag into your brand. For example, branded flip-flops for a pool cleaning company could be a hit.
2. Bring The Vacation To Your Customers
Have a Staycation Themed Campaign
Consider the circumstances of your target customers. Vacation themed marketing may not resonate with everyone, especially those who are busy with work or family. Focus on where your customers are at the moment.
Host a local event to engage with potential customers. The event should offer a relaxing atmosphere while also showcasing your business.
Host a Local Event
Valerie Pressley at Elevate Partners started “The Good Wine Project” to support local wineries and charitable causes, gaining goodwill in the community and attracting new clients.
3. Do a Giveaway
Giveaways are an effective way to boost sales. Whether you offer summer-themed products or leisure items, a giveaway can attract new customers and increase engagement.
Do It For The ‘Likes’
Utilize platforms like Rafflecopter to set up giveaways that require entrants to engage with your social media channels. Building a larger audience through giveaways can lead to increased sales in the long run.
Learn About Your Audience
Learn more about your audience through giveaways and tailor your future marketing efforts accordingly. Nikole Gipps of That Super Girl used a giveaway campaign to grow her email list and workshop sales successfully.
Don’t Slow Down
Keep up the momentum beyond summer by maintaining regular communication with your audience through email and social media. Stay active on mobile platforms to reach customers on the go.
Embrace these summer marketing ideas to beat the sales slump and see your business thrive. What creative summer strategies have you implemented? Share your experiences!