Step into the world wide web and you’ll be greeted by a spectrum of colors. Businesses are taking bold steps by incorporating blues, reds, yellows, and oranges into their websites. Just like this post, where you can feast your eyes on the vibrant image of beach huts painted in various hues.
Color choices on websites are not random. Some are carefully selected, while others stem from the “web status quo.” For instance, links are typically displayed in blue because users associate blue-colored text with clicking on it.
Maintaining the “web status quo” can be a smart move, but it should always be a conscious decision.
For those responsible for design choices in startups or small businesses, selecting the right colors can be a challenging task. So, where do you start?
Here are 6 fantastic resources to help you leverage the power of color in your designs. Using color effectively can lead to increased online conversions.
If you run an ecommerce site, colors can influence your audience’s buying decisions. KISSmetrics presents data in an infographic that demonstrates how visual appearance surpasses other sensory impressions like touch, smell, and sound when it comes to making a purchase. Royal blue instills trust, while red and orange appeal to impulse shoppers.
Feeling indecisive about choosing a color for your brand? Take a color quiz to find the perfect match. At Grasshopper, we’ve designed an intuitive quiz that considers your target market and brand identity to suggest the ideal color for you. As a bonus, we showcase major brands that use that specific color.
This infographic delves into how logo colors evoke specific emotions. If you aim to portray friendliness and confidence, orange (like Nickelodeon and Firefox) could be your pick. For a calming effect, follow the lead of Honda and Apple by opting for black and gray.
Even if you’re not an art student, you can benefit from valuable resources offered by universities. This online presentation covers color theory essentials, laying a solid groundwork for understanding the impact of colors on conversions. Exploring such resources can be enlightening if you’re unfamiliar with color strategies.
Learning to master colors is crucial for enhancing your brand. Utilizing hues like reds and oranges in call-to-actions is just the beginning. Explore these resources to add a rainbow touch to your website.
Leo Widrich, CEO of Buffer and Fast Company contributor, emphasizes the influence of colors on user behavior. By simply changing the color of a button on a website, businesses can make a significant impact. Widrich shares various color schemes, encouraging readers to identify associated brands. He also delves into how colors trigger distinct emotions. For instance, black symbolizes credibility, power, and precision. Widrich provides an in-depth exploration of how businesses can leverage colors effectively.
Ever wondered why Facebook is blue? Dive into the resource to uncover the reasoning behind it.
Ultimately, the choice of colors for your website, logos, and brand materials lies in your hands. Remember, colors convey specific messages and tap into the emotions and psychology of your audience.
What colors have you chosen for your business? Share your color selection journey with us!