In the dynamic world of marketing, being a lifelong learner is key to success. The past decade has brought numerous changes, challenging marketers to adapt and innovate. As we navigate through this ever-evolving landscape, it’s crucial to observe and learn from industry trends.
Our valued client, LinkedIn, recently released their 2024 B2B Marketing Benchmark, providing valuable insights for marketers to enhance their strategies.
Conducting a survey of over 2,000 B2B marketers in leadership roles, LinkedIn uncovered current trends and future plans within the industry.
Here are the key highlights our team found:
Today, tomorrow and beyond: The future of B2B marketing
Despite economic challenges, the 2024 Benchmark reveals marketers are adapting and strategizing for the future. Let’s delve into the findings and how they can shape your team’s success.
About the author
Joshua Nite is dedicated to bringing humanity, empathy, and humor to content marketing. His two ironclad rules: Never settle for commodity content, and never write anything you wouldn’t want to read. Great writing takes heart, soul, guts and rhythm. Josh is also the once and future Pundamonium Pun Slam champion, a stand-up comedian and storyteller, and is getting pretty good at electric guitar. His only weakness: Extreme self-consciousness when writing about himself in the third person.