In the world of content marketing, uniqueness is key. Much like Janis Joplin’s iconic voice, your content needs to stand out and be memorable. While there may be many others with better technical skills, what sets Janis apart is her distinct voice that is unmistakably hers. The same goes for your brand’s content – it needs to be original and unique to cut through the noise of AI-generated content flooding search results.
So, what exactly makes content unique and why is it important for SEO? Let’s explore three key aspects:
Three Ways Content Must Be Unique for SEO
Beyond being original, empathetic, and valuable, your content needs to differentiate itself from AI-generated content, other brands’ content, and even your own previous content.
Unique from AI-generated content
Avoid writing like a bot by infusing your content with a human point of view, personal perspective, metaphors, analogies, and empathy. Drawing on your own experiences sets your content apart from AI-generated text.
To keep your content unique from AI, ensure it reflects a human touch and genuine personality that resonates with your audience.
Unique from other brands’ content
Tell your brand’s unique stories, take strong stances on industry issues, and let your personality shine through in every piece of content. This distinctiveness will make your content easily recognizable and memorable among competitors.
Unique from your previous content
Avoid diluting your site’s SEO potential by competing with your own content. Conduct a content audit to identify and refresh thin or repetitive content, redirect outdated material, and explore new content opportunities.
Quality is the new quantity
In a world where quality reigns supreme, strive to create high-quality, meaningful content that resonates with your audience. Just like Janis Joplin’s raw and unforgettable talent, aim to make your brand’s content stand out and leave a lasting impression.
Ready to elevate your brand’s content and make it truly unique? Let us help you.
About the author
Joshua Nite is dedicated to bringing humanity, empathy, and humor to content marketing. His two ironclad rules: Never settle for commodity content, and never write anything you wouldn’t want to read. Great writing takes heart, soul, guts and rhythm. Josh is also the once and future Pundamonium Pun Slam champion, a stand-up comedian and storyteller, and is getting pretty good at electric guitar. His only weakness: Extreme self-consciousness when writing about himself in the third person.