In the world of influencer marketing, there are key similarities between business-to-consumer (B2C) and business-to-business (B2B) strategies. Both revolve around trust, credibility, and engaging content that resonates with the target audience. By adapting successful B2C tactics to the B2B space, marketers can unlock new strategies for impactful influencer campaigns.
1. Content co-creation
- B2C: Influencers create content that authentically showcases the brand, integrating products into their daily lives.
- B2B Adaptation: Co-create content that aligns with brand goals and influencer expertise, driving mutual value.
- The Stat: 40% of brands consider user-generated content crucial to their social media strategy. (Source)
“Working with influencers who already have authority with your target audience accelerates building thought leadership.” – Lee Odden
2. Authentic storytelling
- B2C: Influencers connect emotionally with their audience through personal product experiences.
- B2B Adaptation: Humanize your brand by showcasing thought leaders’ professional journeys and product benefits.
- The Stat: Conversions increase by 30% when influencer posts focus on storytelling. (Source)
….
Ready to implement B2C strategies in your B2B influencer marketing? Our expert team is here to guide you from strategy to execution. Contact us today for exceptional results.
About the author
Alex White, the Social – Influencer Lead at TopRank Marketing and a U.S. Navy veteran, excels in building relationships with top B2B influencers to deliver exceptional campaign results. His client-friendly approach and industry experience make him a favorite among clients and our team alike.