The Hierarchy of Insight | Seth’s Blog
Welcome to Seth Godin’s blog on marketing, tribes, and respect.
Insights Hierarchy
Have you ever thought about the hierarchy of insight? It goes like this:
- Data
- Information
- Knowledge
- Understanding
- Wisdom
Which of these do we measure the most, spend the most obtaining, and argue about most often? Maybe we have it all backwards. As Russ Ackoff once said, “It looks like this: data information knowledge understanding wisdom.” Let’s explore this concept further and challenge our perspectives on insight.