When we think of company culture, we often envision trendy startups with perks like swag, free snacks, and nap pods — reminiscent of Google’s early days. At Market Veep, however, the value of “give generously” wasn’t always a formal part of our core ethos. It took us several years to realize that something crucial was missing.
Our realization came through hiring experiences. As we brought new team members on board, we noticed that their inclination towards generosity fell short of our expectations. We began to question whether this should be the standard way of working together. It became clear that their values didn’t align with our company culture. This led us to make “give generously” a formal core value, woven throughout our entire ecosystem.
Even without a large budget, we found ways to show appreciation to our employees with small gestures. From tying smiley balloons to their chairs on employee appreciation day to giving paid time off on their birthdays, these acts of kindness went a long way. While promotions and pay bumps are important, simple acts of kindness can also make a significant impact.
Appreciation shouldn’t be limited to one or two big gestures throughout the year. Failing to show appreciation consistently can leave your team feeling undervalued. During the pandemic, our approach to giving generously evolved as we transitioned from a physical office to remote work. This shift presented new challenges in building team happiness and measuring employee satisfaction.
Despite uncertainties, we remained committed to giving generously because kindness always wins. Our company’s definition of “giving generously” now includes flexible hours, generous time off, perks for longevity, and support for personal well-being. We prioritize understanding where our team members are in life and offering support when needed.
Respect your team’s time, mental health, and boundaries. By giving generously and advocating for your team’s well-being, you cultivate a culture of mutual support and appreciation. Consider what your team needs to thrive and engage in open dialogue to foster deeper relationships.
Reflect on moments in your life where you felt truly appreciated and supported. Extend that same level of care to your team members. Encourage a culture of giving generously, and watch as your company flourishes.