Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it.

There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options…

• Are you selling to consumers?
• Are you raising money?
• Do you serve one person at a time or does a committee have to agree?
• Is there a network effect to the work you do?
• Is the margin on each item low?

Pick your customers, pick your future.

PS Joel recommended this post from fourteen years ago.