Do you know how well each page of your website is optimized for search engines? And how confident are you in your answer?
For most B2B brand sites, the number of pages can be overwhelming, often reaching into the thousands if they include a blog. Analyzing each page manually is like trying to drain a swimming pool with an eyedropper – not the most efficient use of your time.
That’s where SEO website analysis tools come in. These tools offer lightning-fast speed to identify optimization opportunities, making the process quicker, easier, and more in-depth than manual analysis alone.
Here are some of our agency’s favorite free, free + premium, and paid SEO website analysis tools:
14 Common SEO Website Analysis Tools
There are numerous tools available to digital marketers for SEO, but we’ve curated a list of the ones that provide immediate utility. Let’s start with the free tools:
Free SEO Website Analysis Tools
Google Analytics is a powerhouse owned by the world’s largest search engine. It helps you analyze organic traffic, page performance, bounce rates, and more, allowing you to identify top-performing pages and areas that need improvement.
With Google Search Console, you can ensure proper site indexing, check for errors, and see which keywords your content is ranking for.
This tool offers detailed analysis of your site loading speed, accessibility, and SEO quality, along with actionable steps for improvement.
Use Bing Webmaster Tools to examine backlinks, perform keyword research, and audit your site for common SEO issues.
SEOquake offers a dashboard with page ranking information for Google, Bing, and voice search tools, providing a quick overview of your page’s SEO performance.
Siteliner offers in-depth page scans and analysis for free, allowing you to identify duplicate content, broken links, and other issues affecting your site’s performance.
SEO Tools with Free & Premium Tiers
Seolyzer integrates its crawler with Google Search Console to provide comprehensive SEO analysis. The free tier allows analysis of up to 5,000 URLs.
SEO PowerSuite offers crawling, auditing, and backlink tracking for free with options to upgrade for additional features like scheduled tasks and reporting.
Screaming Frog’s SEO crawler helps identify SEO issues on your site, offering a free tier for up to 500 URLs with premium features for unlimited crawling.
KWFinder provides keyword analysis and requires a free account to access, with a paid account offering additional tools within the Mangools suite.
Paid SEO Tools
WooRank’s SEO tools are part of a comprehensive marketing solution, offering keyword tracking, analytics, and reporting.
Ahrefs provides automated site auditing, optimization, rank tracking, and keyword research, with a robust suite of tools used by top companies.
Moz Pro offers keyword research, rank tracking, site audits, and backlink analysis, providing a comprehensive SEO solution.
SEMrush is a versatile marketing platform with tools for SEO, content, PPC, and social media marketing, simplifying SEO tasks like rank tracking and backlink monitoring.
Embark on Your SEO Journey
These tools can help you optimize your website, address common issues, and implement improvements. If you lack an in-house SEO expert, consider seeking outside help from experienced professionals like our team at TopRank Marketing, who offers over two decades of SEO expertise and can guide you through the process. Request a free SEO report card from us today to get started!
About the author
Nick Nelson is our friendly neighborhood writer-man. As the Associate Content Director at TopRank Marketing, he is on a mission to energize brand narratives with smart, fun, sharp wordplay. In his free time, Nick enjoys basking in the misery of Minnesota sports fandom, making cringeworthy puns, and smothering all types of food in buffalo sauce.