Price: $2.99
(as of May 18, 2024 18:25:13 UTC – Details)
If you have ever thought to yourself, “I want to become a better CMO, marketing manager, sales manager, head of marketing, digital marketing officer, director of marketing and VP of marketing” then this is the best book for you. In it, the author comes up with some important technical and leadership themes:
Chapter 1: The History and Role of the Chief Marketing Officer, Understanding the Modern CMO Landscape.
Chapter 2: Developing a Vision for Change and Building a Data-Driven Marketing Culture.
Chapter 3: Aligning Marketing, Sales and Championing Customer-Centricity.
Chapter 4: Driving Brand Strategy, Purpose, Nurturing Talent and Building a High-Performing Marketing Team.
Chapter 5: Managing Marketing Budgets, Resources and Embracing Innovation and Emerging Trends.
Chapter 6: Measuring, Reporting Marketing Performance and Cultivating Stakeholder Relationships.
Chapter 7: Managing Change, Overcoming Resistance and Sustaining Momentum and Creating a Legacy.
Chapter 8: Conclusion: The CMO Manifesto, AI for CMO, Generative AI, ChatGPT, CIO in the Year 2030 – Leading with Purpose and Impact.
and Self Q&A.
Who is the book for
For any professional who wants to know about marketing grow as a CMO, marketing manager, sales manager, head of marketing, chief marketing officer, director of marketing, VP of marketing, business owner and startup to increase their sales and fix the marketing path. Book context is also applicable in today’s Digital Marketing, Generative AI, ChatGPT and Automation era.
ASIN : B0C9QB6FKN
Publication date : June 28, 2023
Language : English
File size : 2116 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 171 pages
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