Do you believe that success only comes from widely-known industries? Victoria Moll of Contempo Coding is here to debunk that myth. She has not only created a thriving business but also a huge YouTube following in the niche field of medical coding.
Early in 2024, Victoria sat down with Pat on the SPI Podcast to discuss the secrets behind her success in a unique niche like medical coding.
Big Success in an Unusual Niche: Medical Coding
Medical coding may not sound like the most exciting topic at first glance. However, Victoria has managed to make it engaging by infusing her content with humor and pop culture references, drawing on her background as a pop culture blogger.
But how did Victoria catapult herself to success in a niche as niche as medical coding? Her secret weapon—YouTube.
How YouTube Became Her Launchpad
Victoria’s YouTube journey truly took off during the pandemic, where she combined her full-time job as a medical coding auditor with creating content for her channel. She became a regular on Pat’s “Income Stream” YouTube series, learning tips and strategies for niche marketing along the way.
By utilizing live streams and engaging content, Victoria quickly grew her channel to over 100,000 subscribers, earning her a Silver Play Button award.
Building a Successful Product Line
Victoria not only provides free medical coding tutorials on her channel but also monetizes her expertise through online courses and programs. Her affiliation with the American Academy of Professional Coders (AAPC) has further boosted her credibility and income.
A Decision Filter for New Opportunities
With numerous opportunities coming her way, Victoria developed a decision-making filter to prioritize her projects effectively. By focusing on her interests, time commitment, and revenue potential, she ensures that she doesn’t overextend herself.
Delegating for More Magic and Less Overwhelm
Despite her success, Victoria remains grounded and aware of her limitations. By delegating tasks like video editing, she optimizes her workflow and allows for more creativity in her content. She also recognizes the importance of outsourcing to maintain a healthy work-life balance.
Advice for Building a Brand in an Unconventional Niche
Victoria’s journey proves that unconventional niches like medical coding can be incredibly lucrative with the right approach. By injecting personality into your content, prioritizing your time effectively, and outsourcing tasks that drain your energy, you can find success in any niche.
Victoria may just have cracked the code to niche marketing. Are you ready to explore new possibilities in your niche?