When it comes to marketing emails, companies and brands have been utilising this strategy for as long as email has been around. But why are we still talking about it?
The reason is simple: email marketing continues to be one of the most cost-effective and efficient channels for online marketing. A study by Shop.org and Forrester Research revealed that a staggering 85% of retailers in the U.S. consider email marketing to be one of their top performing customer acquisition tools.
Still not convinced? A Custora study of 72 million customers shopping on 86 retail websites found that email is the third largest contributor to customer acquisition. Furthermore, customers acquired through email campaigns tend to have a 12% higher customer lifetime value (CLV) than those acquired through other channels.
With such compelling data supporting the effectiveness of email for customer acquisition, you might be wondering how to execute a comprehensive email marketing campaign if you have a small team. The answer lies in email automation.
Email automation allows you to reach more leads in less time and send personalized and relevant messages to each recipient. Take JetBlue, for example, who saw a 200% higher conversion rate and a 1,640% increase in revenue per email after implementing triggered emails into their marketing strategy.
Unlocking the Power of Automation
SmartPak Equine, a nationwide equestrian supply company, experienced phenomenal results by switching to an automated email strategy. They developed event-based trigger emails that significantly increased their conversion rate and revenue.
Types of Automated Emails That Drive Sales
Automation worked wonders for SmartPak Equine, and it can do the same for your business. Some key types of automated emails that drive sales include abandonment emails, replenishment emails, and newsletters.
Enhance Sales with Automation Tools
To implement email automation, you’ll need the right tools. Look for automation resources that offer metrics and reporting, flexible template options, and ease of use. Popular options include MailChimp, Emma, Marketo, and HubSpot.
Boost Your Bottom Line with Email Automation
By transitioning from manual to automated email marketing, you can increase your sales and revenue without adding extra hours to your workload. Embrace the power of email automation and watch your business thrive.
Share your success stories with automated email campaigns in the comments below!