Adjacent but not relevant | Seth’s Blog
Seth Godin’s Blog on marketing, tribes, and respect
There’s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago.
The folks who live next door to the house you used to live in are having a raucous party.
A guy with a name just like yours wins the lottery…
These adjacencies can capture our attention, but they’re simply a distraction. We are easily triggered by things that feel close, but come out ahead when we focus on the things that are actually relevant.