Building a Strong Marketing Funnel: Focus on the Bottom, Not Just the Top
When it comes to marketing, it’s easy to get caught up in the numbers at the top of the funnel. More followers, more impressions, more buzz – all of these seem to be the focus of many marketers. However, what happens after you attract all these people to your brand?
It’s important to remember that most of the people at the top of the funnel will leave before they engage, buy, or spread the word about your product or service. This is why it’s crucial to pay attention to the bottom of your funnel as well.
Consider this simple math: doubling your conversion rate is equivalent to doubling the number of people who are aware of your brand. This means that by the time you have 20 committed fans out of 1,000, each of these fans is worth fifty times as much effort as attracting one new stranger to your brand.
Instead of sending a poorly-written mass email to your best prospects, take the time to send them a personalized handwritten note. Building strong relationships with your most engaged followers is the foundation for your future success.
Remember, it’s not just about attracting new people to the top of your funnel – it’s about nurturing and engaging the ones who are already there.
Conclusion
Focusing on the bottom of your marketing funnel is just as important as attracting new leads at the top. By building strong relationships with your most engaged followers, you can increase your conversion rates and turn fans into loyal customers. Don’t neglect the foundation of your funnel – it’s the key to long-term success.