This rarely comes up in focus group data.

It doesn’t come up when a school talks to students, or a conductor asks the orchestra. It doesn’t come up when the gym owner surveys potential members or when a chef or playwright thinks about building something new.

But of course, that’s what we remember.

That’s what changes us. Tension is the feeling we experience just before we grow.

Ironically, it’s what we seek, at the very same time we avoid it.