Running my own advertising and PR company for over 22 years has taught me the importance of staying ahead and being resourceful in today’s ever-changing world. What worked yesterday may not work today or tomorrow, especially in our post-pandemic era. As the cost of living crisis hit, I noticed many companies struggling to find leads, fill their calendars, and set up automation in their businesses. Drawing on my decades of experience, I devised an offer to help companies of all sizes stay afloat during challenging times. However, the real challenge was how to effectively market this offer. That’s when I turned to Meta advertising – utilizing platforms like Facebook and Instagram to reach a wider audience.
With years of experience in digital marketing and advertising, I’ve discovered some effective hacks for scaling my business’s digital marketing efforts for just $10 a day.
1. Craft an Irresistible Offer
Having an offer that captures the attention and interest of potential customers is key. Put yourself in their shoes and think about what would make you stop and inquire. Focus on highlighting the benefits of your product or service to entice your audience. For example, rather than showcasing a specific property, target investors with the promise of a lucrative investment opportunity. Guarantees can be powerful, as long as they are realistic and can be delivered upon.
2. Design Scroll-Stopping Visuals
Create designs with attention-grabbing headlines and simple, easy-to-read graphics. Avoid complex videos and opt for clean, visually appealing images with minimal text. Tools like Canva can help you design attractive visuals for social media and advertising platforms.
4. Optimize Advertising Spend ROI
Start testing your ads with a budget of $10 a day to understand what works best. Avoid changing multiple variables at once and focus on optimizing your ad creative. Monitor the results closely and adjust accordingly to maximize your return on investment.
5. Increase Advertising Budget Gradually
Once you see positive results with your ads, slowly increase your advertising budget to scale your campaign performance. Give the platform time to learn and adjust to maximize the effectiveness of your ads. With platforms like Meta, measuring and optimizing campaign performance has never been easier.
Marketing your business on a budget is achievable, especially with the tools and resources available through digital advertising platforms. Stay adaptable, test different strategies, and leverage the power of digital marketing to propel your business forward.