Unmasking the Bias of Investment Consultants: A Closer Look into Conflicts of Interest
Mark J. Higgins, CFA, CFP, is the author of Investing in U.S. Financial History: Understanding the Past to Forecast the Future from Greenleaf Book Group Press.
Following World War II, the assets held by US public and private pensions have skyrocketed to over $30 trillion as of 2021. Trustees overseeing these assets often lack the time and expertise, leading them to rely heavily on the advice of staff and investment consultants.
In this blog post, we delve into a critical bias among investment consultants, shedding light on how their advice, despite claims of being conflict-free, can be heavily influenced by their own self-interest.

The Origins of the Conflict
Despite claims of being conflict-free, investment consultants have evolved their services over time to include asset allocation and manager recommendations, often leading to biased advice that may not necessarily benefit clients. This raises questions about the validity of their recommendations.
So, What Is the Solution?
A shift towards simpler and more cost-effective strategies may provide better outcomes for trustees. Investment consultants, on the other hand, need to reevaluate their approach and focus on providing truly valuable advice to clients. This paradigm shift holds the potential to redefine the landscape of investment consulting in the coming years.
For more insights from Mark J. Higgins, CFA, CFP, delve into Investing in U.S. Financial History: Understanding the Past to Forecast the Future from Greenleaf Book Group Press.
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Opinions expressed in this post are solely those of the author and do not constitute investment advice. The views presented do not necessarily reflect those of CFA Institute or the author’s employer.
Image credit: ©Getty Images / Andriy Onufriyenko
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