After the Emergency | Seth’s Blog
Seth Godin’s Blog on marketing, tribes, and respect
If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work.
Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important work for the urgent distraction of right now.