This is a guest post by Erica Moss, the social media outreach coordinator for the Master of Science in Nursing program at Georgetown University.
In today’s competitive marketplace, the little details can often get lost in the bigger picture. As you and your company work hard to provide consumers with the best products and position yourselves at the forefront, it’s essential not to overlook the importance of making it easy for customers to contact you.
Exceptional customer service has become increasingly vital in this aggressive business climate. No matter how great your product is or how well-marketed, if customers feel neglected, they will seek out a company that values their needs. So, take a moment to evaluate how reachable you are and use the following tips to improve your accessibility to customers.
Contact Number
One simple yet effective way to enhance accessibility is by providing a contact number on your website, business cards, and product packaging. By showing customers that you are open to feedback and suggestions, you’ll instill confidence and credibility in your brand. Encouraging feedback can foster loyalty among your clientele and strengthen their relationship with your products and company.
Create a Facebook page for your business to boost awareness and provide a platform for customer interaction. Encourage customers to ask questions on your page and ensure timely responses. Remember, all visitors can see these interactions, so maintaining a professional tone and providing helpful, grammatically correct responses is crucial.
Similar to Facebook, Twitter allows customers to reach out anytime, anywhere. Respond promptly and efficiently to tweets about your products and services. Assign someone to manage your Twitter account and ensure timely responses to maintain a positive online presence.
Live Chat
If feasible, consider adding a live chat feature to your website. This allows customers to interact with support staff in real-time, enhancing comfort and accessibility. Make sure queries can be addressed promptly and efficiently.
What other strategies do you use to make it easier for customers to contact you?
Erica Moss is the social media outreach coordinator for the Master of Science in Nursing program at Georgetown University. Outside of work, Erica is an avid dog lover who enjoys photography and meeting new people.