Mobile marketing is an advertiser’s dream come true – a way to reach a wide audience of current and potential customers, inexpensively, and in a manner that gets them to actively engage with the brand. With mobile marketing, businesses can access customers wherever they are.
Most smartphone users keep their devices within arm’s reach at all times, making robust mobile strategies like text messages, mobile check-ins, mobile-compatible coupons, and apps essential for promoting brands and building a loyal customer base. By reaching out to customers where they’re already looking, businesses can stay ahead of the competition.
Make Sure Your Website is Mobile-Ready
Your website must be optimized for mobile devices to cater to the expectations of today’s customers. Tablet devices have high add-to-cart ratios, making a mobile-ready website crucial for success.
Build an App for Your Brand
Creating a custom app for your business allows you to send push notifications, offer loyalty programs, and feature new products or services. Apps encourage customer interaction and brand loyalty.
Incorporate Mobile Payments
Accepting mobile payments is a next step to consider, as they make transactions simple for clients and are becoming increasingly popular.
Use Social Media Purposefully
Social media platforms are great for increasing your audience and exposing your brand to new customers. Determine where your customers spend the most time and focus your efforts on those platforms.
Try Text Marketing
Text marketing allows for time-sensitive specials and encourages customer engagement. Ensure you have permission to text customers and avoid sending too many offers.
Offer Mobile Customer Service
Make sure your customer service information is available to mobile clients, including options for text or chat support.
List Your Business with Mobile Directories
Registration with mobile directories such as Yelp and Google+ Local can help customers find your business easily. Provide detailed information for better visibility.
Make a Deal
Digital coupons are more effective than print coupons, as they can easily be redeemed via mobile devices. Send offers through email, text, or a branded app for the best results.
The Future is Mobile
Embrace mobile marketing to strengthen customer engagement and build your brand in 2017. Any business can take advantage of mobile marketing with a small budget and minimal technical knowledge. Start with optimizing your website and gradually implement other strategies for success.