Are you pitching or are you asking? | Seth’s Blog
Seth Godin’s Blog on marketing, tribes and respect
There are two easy ways to tell:
First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion.
Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare.
People can tell.