HONEST!: A True Story About Advertising, Advertising, and Marketing

Price: $32.95
(as of May 19, 2024 04:59:43 UTC – Details)


HONEST! is a book about advertising, advertising, and marketing, written by Nick Cohen, the founder and CEO of the advertising agency Mad Dogs & Englishmen. The book is based on Cohen’s experience in the industry, and his belief that honesty is the key to creating breakthrough ideas and fostering a dynamic and healthy working environment. Cohen’s approach to advertising is unique, and he challenges the traditional norms of the industry. He believes that advertising should be honest, informative, and relevant to the consumer, and that it should not be used to manipulate or deceive the public. The book is full of instructive lessons in harnessing the power of honesty, both in creating breakthrough ideas, and fostering a dynamic and healthy working environment. Cohen argues that honesty is not just a moral obligation, but it is also a strategic advantage in the advertising industry. Cohen also argues that honesty is essential for fostering a dynamic and healthy working environment. He believes that employees who are honest and transparent with their colleagues are more likely to be productive and innovative, and that they are more likely to stay with a company for a long time. He offers a range of examples of how honesty can create a positive work environment. Overall, HONEST! is a valuable book for anyone who is interested in advertising, advertising, and marketing. It is full of instructive lessons in harnessing the power of honesty, both in creating breakthrough ideas, and fostering a dynamic and healthy working environment. Cohen’s approach to advertising is unique, and he offers a range of practical examples of how honesty can be used to create successful campaigns and build strong relationships with consumers. Whether you are a professional in the advertising industry or just someone who is interested in learning more about the industry, this book is a must-read.

ASIN ‏ : ‎ B0CSH6KBVL
Publisher ‏ : ‎ Tish Tosh Publishing (January 1, 2024)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 336 pages
ISBN-13 ‏ : ‎ 979-8218308476
Item Weight ‏ : ‎ 1.23 pounds