The Art of Principled Entrepreneurship: Creating Enduring Value

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(as of May 08, 2024 16:28:55 UTC – Details)



How many times have you heard someone say, “It’s not personal; it’s just business”?

That attitude reflects a belief that business needs to be cut-throat, that it’s a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn’t have to be that way. 
 
The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process.
 
He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone. At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever. 
 
For any entrepreneur, manager, employee, or business student seeking to build people-centered businesses and teams, The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can be run to be both virtuous and profitable.
 

ASIN ‏ : ‎ B09BJ7NP6T
Publisher ‏ : ‎ Matt Holt (April 5, 2022)
Publication date ‏ : ‎ April 5, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 2802 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 261 pages

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