Discover “My Value Creation Journey” – An Autobiography of Work by Bartley J. Madden
My Value Creation Journey, written by Bartley J. Madden, offers a unique blend of memoir, systems thinking, and a call for medical care reform. Madden, a retired managing director of Credit Suisse HOLT, is known for creating the cash flow return on investment (CFROI) metric. In this book, he delves into his journey from finance to philanthropy, now leading the Bartley J. Madden Foundation.
The narrative begins with Madden’s diverse background in mechanical engineering, boxing, and military service, culminating in a successful finance career that started in 1969. Co-founding Callard, Madden & Associates with Chuck Callard, Madden developed the CFROI metric, setting the stage for his exploration of knowledge-building proficiency in My Value Creation Journey.
Unlocking The Power of Knowledge-Building Proficiency
Madden emphasizes the importance of systems thinking and the knowledge-building loop, offering a fresh perspective on economic and business challenges. By thinking creatively and asking better questions, he demonstrates how language and perception shape innovation, drawing parallels with pioneering companies like Airbnb.
The Business Landscape Reimagined
Madden presents a roadmap for CEOs and investors to leverage systems thinking in transforming businesses and maximizing returns. Through case studies of companies like John Deere and Cummins, he illustrates how embracing innovation and redefining business models can lead to remarkable growth and longevity.
A Vision for Change
Madden’s vision extends to societal impact, advocating for FDA reform through the Madden Center for Value Creation at Florida Atlantic University. By challenging conventional thinking, he proposes bold solutions for accelerating drug approval processes and improving patient outcomes.
Embrace a New Way of Thinking
As the world evolves, Madden’s insights on systems thinking and knowledge-building offer a fresh perspective for leaders and decision-makers. My Value Creation Journey serves as a guide for navigating complex challenges, encouraging readers to think innovatively and adapt to change.
