When it comes to building a successful and elegant strategy, the first step is to understand the systems that shape our lives. One such system that often goes unnoticed is the one that brings us inexpensive chocolate, especially as we approach the month of October.
Most systems operate behind the scenes, with the individuals within them making choices that seem best for them. Unfortunately, these systems tend to prioritize self-preservation and perpetuate a culture that upholds the status quo.
Take the giant chocolate companies, for example. They prefer cocoa beans to be treated as a commodity, focusing more on getting cheap cacao without concern for its origin or quality. This leads to a cycle of pushing for average beans at low prices, disregarding the impact on farmers, especially children who are often exploited.
Instead of cultivating flavorful and sturdy trees, farming practices are geared towards maximizing yield at the expense of long-term sustainability. The end result is chocolate that is predictable and cheap but lacks the taste and quality that true chocolate enthusiasts value.
It’s easy for consumers and retailers to fall into the trap of buying and stocking this convenient yet detrimental chocolate. But by turning a blind eye to the flaws in the system, we inadvertently contribute to the cycle of exploitation.
But there’s hope for change. By recognizing the flaws in the current system, we can work towards altering it. One way to do this is by supporting ethical chocolate brands that prioritize fair trade practices and genuine quality.
For instance, collaborating with experts like Shawn Askinosie can lead to the creation of unique and collectible chocolate bars that not only taste good but also support responsible sourcing. Brands like French Broad, Original Beans, Tony’s, and Chocolate Rebellion are also paving the way for a more sustainable and ethical chocolate industry.
It’s time to break free from the cycle of cheap chocolate and make informed choices that support a better system. By being conscious consumers, we can drive positive change in the chocolate industry and beyond.
If you’re interested in learning more about this topic, join me, Lawren, and Shawn in a live discussion today at 10:15 ET. We’ll be diving deeper into the world of chocolate and systems thinking. Click here to join.