Sweating Through Seven Shirts | Seth’s Blog
Welcome to Seth Godin’s blog, where we talk about marketing, tribes, and respect.
The Definition of Work
Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply have to show up for the coffee. But it’s still called work. Adding value isn’t easy. As soon as it is, everyone will do it, and our participation becomes less useful. We need to look for the hard parts, not avoid them.