The Strategy Questions | Seth’s Blog
Welcome to Seth Godin’s Blog on marketing, tribes, and respect. Check out these strategic questions from his latest book:
- Who is this project for? Who is my smallest viable audience?
- What change do I seek to make with this project?
- What is my strategy to make this change happen? Can I articulate it clearly?
- What resources and assets do I have to dedicate to this project? Do I have enough kindling to burn this log?
- What is my timeline for this project? When does it ship, and what is my deadline for calling it quits?
- What systems am I currently working within? Does the system want what I have to offer?
- What systems would need to change for my project to succeed? How can I create the conditions for that change?
- Where will I cause tension? What resistance should I anticipate from others (and myself)?
- What are the status roles and affiliations at play?
- How big is my circle of us and circle of now? What can I do to expand them? What about my audience’s circles?
- Why would someone talk about or recommend my project to others?
Published on October 22, 2024