Little Dents | Seth’s Blog
Seth Godin’s Blog on marketing, tribes and respect
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed.
It’s the little dents that are a dilemma.
But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as, “okay with little dents.”
Fixing little dents is a commitment to quality, a constant quest against entropy as we seek to deliver with consistency. And living with dents is a way to focus on what really matters, not on what can be fixed.