Stocks or ETFs: Choosing What to Buy?

Money Bizwiz Team
7 Min Read
Woman looking at individual stocks vs. ETFs.

Are you torn between investing in individual stocks or ETFs? The decision can seem overwhelming with so many options available. Many new investors may believe that individual stocks are the fast track to growing their money. However, the choice between individual stocks and ETFs depends on various factors. In this post, we will delve into the advantages and disadvantages of each, helping you make informed investment decisions for your future.

Key Takeaways

  • ETFs offer broad exposure to the market, sectors, or industries.
  • ETFs require minimal time investment compared to individual stock picking.
  • Stock picking can be challenging and time-consuming.
  • Picking the right stocks can lead to significant returns.

Important Note

I approach this article from the perspective of a long-term investor, following specific investment philosophies when it comes to stocks:

#1 Buy and hold Stocks for 5+ years
#2 Have at least 25 Stocks
#3 Don’t overreact to short-term news
#4 Reinvest in your winners

What Is An ETF?

An ETF, short for Exchange-Traded Fund, functions similarly to an individual stock from an investor’s viewpoint. You can buy and sell ETFs during regular trading hours.

Behind the scenes, ETFs consist of a collection of companies or individual stocks. Each ETF is structured differently, with some focusing on specific industries and others offering broader exposure.

Currently, there are over 3000 ETFs listed on the US stock market, covering a wide range of investment opportunities.

Each ETF provides a detailed prospectus outlining its objectives, structure, fees, and more, which you should review before investing.

Active and Passive ETFs

In the ETF world, you distinguish between actively and passively managed ETFs. Actively managed ETFs involve a research team overseeing the companies, while passively managed ETFs adopt a more automated and cost-effective approach to diversification.

ETF Fees

ETF fees stacking up

ETFs are associated with management fees known as the expense ratio, representing the cost of not conducting your research. Generally, active ETFs carry higher fees than passive ones, impacting your total investment costs.

Considering these fees is crucial when making investment decisions, as they factor into your overall expenses.

Is Stock Picking For You?

Let’s be real: Picking individual winning stocks like Amazon or Apple is challenging and demands enduring the market’s fluctuations. Success in stock picking requires thorough research, monitoring, and reacting to market conditions efficiently.


Related Post: Income vs. Value vs. Growth Stocks: Which is better?


The level of scrutiny involved in selecting individual stocks varies significantly from ETF investing. It’s essential to comprehend the commitment required when opting for a stock investor’s route.


Related Post: What Is FOMO In Stock Investment And How To Avoid It


View your stocks as actual ownership in the company, instilling confidence in your investment choices.

You Only Need A Few Winners


In an individual stock portfolio, most companies may underperform, but a handful of winners can drive significant returns. Focus on identifying and nurturing these winning stocks to boost your portfolio’s performance.

Higher Portfolio Volatility

Investing in individual stocks exposes you to increased portfolio volatility, intensifying market movements. Evaluate your risk tolerance to withstand significant drops in your portfolio value and remain unfazed.

Researching Individual Stocks

Selecting individual stocks mandates thorough research and constant monitoring to ensure your investments align with your goals. Establish a structured research framework to evaluate potential companies effectively.


“A truly great business must have an enduring ‘moat’ that protects excellent returns on invested capital.” – Warren Buffett


You Aren’t Familiar With Every Sector Or Industry

Adhere to the principle of investing in what you understand, especially when trading individual stocks. ETFs offer exposure to diverse sectors and industries, mitigating the risks associated with unfamiliar territory. An ETF strategy allows you to capitalize on industry advancements without in-depth sector knowledge.

Industries Where ETFs Are A Better Option

Certain industries pose higher complexity and risk exposure, like pharmaceuticals and biotech. Tracking FDA approvals and clinical trial outcomes necessitates comprehensive industry insight that not all investors possess. Opting for ETFs in such industries provides broader exposure with reduced risk, sparing you from tracking individual company developments.

Maybe You Need A Hands-Off Investing Strategy

For investors seeking a stress-free approach, ETFs, index funds, and mutual funds offer hands-off strategies with broad diversification. Simplify your investment journey with these asset classes, passively tracking overall market performance or targeting specific investment goals.

While market tracking through ETFs provides a stable investment avenue, specialized ETFs can offer opportunities to outperform the market. Explore diverse ETF options based on your risk appetite and investment objectives.

Final Thoughts – Individual Stocks Vs. ETFs: When To Buy What?

ETFs offer a convenient vehicle for diversification and easy market exposure, making them ideal for industry novices or those favoring a simple investment strategy. On the contrary, individual stock investments suit seasoned investors with a higher risk threshold and aim to outperform the market.

Building a successful stock portfolio entails selecting solid companies, maintaining a diversified portfolio, and enduring market fluctuations with a long-term perspective. Tailor your investment approach to align with your financial goals and objectives.

Disclaimer: The content presented in this blog post serves as informational material and not investment advice. Consult a financial advisor for personalized guidance tailored to your financial circumstances. Investment decisions should abide by your financial goals and risk tolerance. Past performance does not guarantee future returns.

For complex financial planning or advisor assistance, seek support from networks like the Garrett Planning Network, National Association of Personal Financial Advisors (NAPFA), and XY Planning Network for access to fee-only advisors.

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