After wrapping up the highest-grossing tour of all time, what’s next for Taylor Swift? Instead of taking a break, the talented singer-songwriter announced that she’s adding “author” to her resume with The Official Taylor Swift The Eras Tour Book.
This special book will feature Taylor’s reflections on her record-breaking tour, along with 256 pages of “never-before-seen photos” and personal stories shared by Taylor herself. Fans can expect to get an intimate look at what she calls “the most wonderous tour of her life.”
Sharing more details on Instagram, Taylor Swift also revealed that she will be releasing The Tortured Poets Department: The Anthology on vinyl and CD. Both the book and the anthology will be exclusively available at Target and can be ordered on Black Friday.
This announcement has left fans “SHAKING,” as GMA co-anchor Robin Roberts tweeted, calling it a “big gift” for Taylor Swift’s dedicated followers.
From a business perspective, Taylor Swift’s decisions are not only creatively exciting but also strategic. By repurposing existing content, she is reaching a broader audience and keeping her brand relevant. As recommended by communication specialist Kelly Fletcher on Entrepreneur.com, repurposing content can include turning articles into social media posts, written content into videos, and webinars into written content, and vice versa.