The Broomstick Objection – Seth’s Blog

Money Bizwiz Team
3 Min Read

The Power of the Broomstick: Understanding the Hidden Objections

Have you ever been asked to bring the broomstick, metaphorically speaking? Whether you’re a founder pitching to investors, a sales rep trying to close a deal, or even just a person on a dating app, chances are you’ve encountered this subtle rejection tactic.

“Bring me the broomstick!”

But why do people resort to this tactic? Just like the Wizard of Oz asking Dorothy to bring him the broomstick of the Wicked Witch, it’s not because they actually need a broomstick. It’s a way to say no without actually saying it, a way to avoid confronting their own fears and doubts.

Underneath the request for an unattainable object lies a hidden objection, often rooted in fear. Whether it’s fear of failure, fear of the unknown, or fear of being exposed as a fraud, these fears can prevent us from taking a chance on something new.

Instead of sending someone on a wild goose chase for a broomstick, it’s important to approach the situation with empathy and curiosity. Try to understand the real reason behind the request, and see if there’s a genuine need that can be addressed.

Remember, asking for a broomstick is just a smokescreen for deeper insecurities. By patiently and generously uncovering the underlying objections, you can build stronger relationships and move past the surface-level denials.

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