New York, NY USA — The Content Marketing Institute (CMI) has just unveiled the winners of the 2024 Content Marketing Awards, with TopRank Marketing and Sprinklr taking the spotlight for their outstanding work on “Across the Socialverse 2023: B2B Social Influence.” This prestigious award program, hosted by CMI annually, celebrates excellence in content creation, distribution, and innovation on an international scale.
The Content Marketing Awards distinguish the best content marketing projects, agencies, and marketers in the industry. This year, a panel of expert judges evaluated nearly 1,000 entries to identify the top performers in content marketing.
Spanning 60 categories, these awards encompass various facets of content marketing, ranging from strategy and automation to social media, video, editorial, design, and more, across diverse industries like healthcare, manufacturing, B2B, and B2C.
Stephanie Stahl, managing director of Content Marketing Institute, commented, “This year has seen another remarkable display of content marketing excellence. The winning brands and marketers demonstrate that content—strategic, compelling, informational, and inspiring content—is the core of any successful marketing initiative. These winners showcase some of the most innovative and impactful content and experiences in the marketing realm. We are thrilled to recognize their efforts and share their exceptional projects with our content marketing community.”
For their standout campaign, the Socialverse, TopRank Marketing and Sprinklr crafted a documentary-style masterclass hosted by social media influencers, aiding Sprinklr in reaching new audiences and generating awareness for their AI-integrated Self Serve Plan offering.
CEO of TopRank Marketing, Donna Robinson, remarked, “Being recognized in this category among such impressive B2C influencer campaigns is a significant honor. It underscores the progress and future potential of B2B influencer marketing.”
As winners of the Best Use of Influencer Marketing award, TopRank Marketing and Sprinklr are now in the running for Project of the Year. The finalists and winners in this category, along with other accolades like Branded Campaigns of the Year, Agencies of the Year, and Content Marketers of the Year, will be revealed in September and celebrated at Content Marketing World, happening from October 21-23 in San Diego, California.
About TopRank Marketing
TopRank Marketing, a Minnesota-based agency with over two decades of experience, has been a frontrunner in the B2B influencer marketing space. They publish the annual B2B Influencer Marketing Report and collaborate with global brands to develop winning strategies.
About Content Marketing Institute
Content Marketing Institute (CMI) is dedicated to advancing the practice of content marketing through online education and events. They offer content experiences that educate marketers and creators from various sectors on attracting and retaining customers through engaging storytelling. Brands worldwide seek CMI for strategic guidance, training, and research. CMI organizes events like Content Marketing World, the largest content marketing event, as well as the Marketing Analytics & Data Science (MADS) conference and other virtual events like ContentTECH Summit. With a community of over 215,000 content marketers, CMI is a hub for knowledge sharing. Visit www.contentmarketinginstitute.com for more information.
About the author
Debbie Friez is the Associate Director of Social and Influencer Marketing at TopRank Marketing. With over 9 years at the agency and a diverse background in public relations and business development, Debbie leads the social media and influencer marketing teams. She works closely with a network of B2B influencers across various industries, providing program management and consulting for top B2B tech and enterprise brands. Beyond her professional role, Debbie is known for being well-connected to the best restaurants and events in Minneapolis.