When welcoming a new pet into your life, one of the first decisions you’ll make is choosing a name. Growing up, my sister and I named our first bunny Cuddles, a name that stuck with him from his early days to adulthood.
Just like with pets, naming products and services is a crucial task for businesses. A catchy and engaging name can significantly impact sales, downloads, and overall success. So, how do you choose names that inspire trust, authority, and conversion?
Here are some effective tips for naming products and plans that can help your company boost conversions:
1. Play into Aspirations
Choose names that evoke a sense of possibility and potential, making customers feel like your product or service can elevate them to the next level. For instance, naming plans as “Entrepreneur,” “Executive,” or “VIP” can appeal to customers’ desires to upgrade.
Zirtual, a virtual assistant platform, effectively uses this strategy with plans named Basic, Entrepreneur, Executive, and VIP, targeting busy professionals who seek assistance.
What to do:
- Align product names with customer aspirations.
- Observe industry trends for naming inspiration.
- Opt for positive and inspiring names over generic ones like ‘Standard’ or ‘Basic’.
2. Consider Keywords and Search
When naming products, consider what customers might search for when looking for solutions you offer. Incorporating relevant keywords can enhance visibility and attract target audiences.
For example, Graystone Industries improved sales significantly by renaming their product to “Pond, Stream & Waterfall Cleaner,” aligning with common search terms.
What to do:
- Focus on naming that reflects the problem your product solves.
- Test different names for underperforming products.
3. Call a Plan Popular
Highlighting a certain plan as “most popular” can leverage social proof and influence customer decisions. People tend to choose popular options to align with others’ choices.
What to do:
- Identify and promote best-selling plans.
- Emphasize popular choices in marketing materials.
- Analyze why certain products are top-sellers.
4. Appeal to the Human Side
Adding a human touch to product names can create emotional connections with customers and enhance loyalty. Names like “Emma Email” by Emma Email demonstrate a personable approach.
What to do:
- Create names that resonate on a personal level.
- Don’t shy away from quirky or fun naming approaches.
5. Be Consistent
Consistency in product naming across all platforms is crucial to avoid confusion and maintain clarity for customers. Ensure that names are uniform in spelling and presentation.
What to do:
- Review and standardize product names on your website and marketing materials.
- Develop an Editorial Style Guide for consistent naming practices.
6. Don’t Be Afraid to Test
Testing different names is essential to find the most effective option. A/B testing can reveal which names resonate best with your audience and lead to higher conversions.
What to do:
- Experiment with various names using tools like Unbounce.
- Explore resources on naming strategies for business.
Conclusion
Choosing compelling names for products and services can make a significant impact on your business’s success. By following these tips and getting creative with your naming approach, you can drive conversions and stand out in the competitive market.
Ready to elevate your naming game? Start brainstorming impactful names today!