Have you ever found yourself lost in a maze of outdated statistics while trying to support your thought leadership piece with strong data? It’s frustrating, right? That’s why reliable data is crucial for impactful content.
If you resonate with this struggle, fear not! The solution lies in conducting original research. At TopRank Marketing, we’ve seen the power of partnering with big brands to create compelling research reports that drive lead generation and brand awareness. Here’s how you can benefit from B2B original research.
Your Guide to B2B Original Research
Embarking on your original marketing research journey may seem daunting at first. However, the rewards are immense. By delving into the world of B2B original research, you can truly influence your bottom line.
B2B Original Research Influences Your Bottom Line
Here are some compelling data points that highlight the value of publishing your own marketing research:
- 84% of deals are already won or lost before vendors even know they’re on the radar.
- Research reports are a sought-after form of content. 55% of B2B buyers regularly consume research reports, and rate them as the most valuable type of content when evaluating purchasing decisions.
- High-quality research and data are the top factors that motivate B2B buyers to express interest in a sales conversation.
In essence, original research positions your brand as a voice of authority, offering valuable insights that empower your audience even before they engage with your sales team.
“Early-stage positioning can reduce the number of vendors that buyers consider before they arrive at the 70% Constant… and affect which vendors are top-of-mind when it’s time to engage sellers.” – The 2023 B2B Buyer Experience Report, 6sense
Brand Benefits of B2B Original Research
By publishing your own research, you can:
Become the primary source
Establish your brand as the authority by owning and sharing valuable insights exclusively.
Position your brand as an industry leader
Demonstrate thought leadership by offering fresh, data-driven insights that align with industry trends.
Cement trust and credibility
Build trust with your audience by providing factual, relevant information backed by data.