Unlocking emotional enrollment is the key to enhancing performance, learning, and building connections.
It’s easy for a coach to distinguish between someone who is truly committed to changing their approach to achieve different outcomes and someone who simply wants their current methods to be more effective.
The mindset of “I want to evolve into a more impactful individual” differs greatly from “I want to master the art of persuasive copywriting that drives sales.”
Take Bonnie Raitt, for example, who collaborated with producer Don Was on her 10th album. Instead of treating it as just another release, they approached it with a fresh perspective. The result? An award-winning album that transformed Bonnie Raitt into a new kind of performer while still staying true to her roots.
While it’s rewarding to be validated for who we are now, true growth comes from evolving into someone who can address the needs and challenges of those we serve.