Do you ever find yourself getting caught in a solipsistic rabbit hole? As a marketer, musician, or speaker, it’s easy to fall into the trap of thinking that everyone has already heard what you have to say. This can lead to burying the main point, searching for new material, and ultimately creating a confusing or controversial message.
But here’s the thing – you’re not here to entertain yourself. Your purpose is to teach and inspire the next group of people who need to hear from you. Empathy in communication means repeating what works while also exploring new ways to connect with your audience.
As my late friend Jay Levinson wisely said, “Don’t change your story when you’re bored, or when your partner is bored, or when your team is bored. Change your story when your accountant is bored.”