Sweet BBQ Blaze by Wingstop takes a classic wing flavor and adds a modern twist to create a truly unforgettable taste experience. Blending sweet and spicy elements, this new flavor is created by combining a dry rub seasoning with a wet sauce, inspired by the flavors of Kansas City and Nashville BBQ. The result is a deliciously sweet, smoky, and unexpected flavor profile that can be enjoyed on Wingstop’s signature cooked-to-order wings, chicken sandwiches, and tenders.
Wingstop’s Chief Brand Officer, Melissa Cash, expressed her excitement about the new flavor, stating, “Wingstop is known for our bold and unique flavors, and the Sweet BBQ Blaze takes it to the next level. This innovative twist on a classic BBQ flavor is perfect for satisfying those Wingstop cravings.”
Whether you’re hosting a watch party or tailgating before the big game, Sweet BBQ Blaze is the ideal indulgence for every occasion. Wingstop offers a variety of options, including chicken sandwiches, tenders, boneless wings, and classic wings, all hand sauced-and-tossed and served with housemade ranch for dipping. Don’t miss out on trying Sweet BBQ Blaze, available nationwide on Wingstop.com or the Wingstop app for a limited time.
Visit Wingstop.com/Offers for full details on this mouthwatering flavor creation.
About Wingstop – Wingstop Inc. (NASDAQ: WING), founded in 1994 and headquartered in Dallas, TX, operates and franchises over 2,350 locations worldwide. Known for their outstanding guest experience and cutting-edge technology platform, Wingstop serves classic and boneless wings, tenders, and chicken sandwiches, all cooked to order and hand sauced-and-tossed in a choice of 12 bold flavors. The menu also features signature sides like seasoned fries and housemade dips.
In fiscal year 2023, Wingstop’s system-wide sales increased by 27.1% to approximately $3.5 billion, marking 20 years of consecutive same-store sales growth. By embodying The Wingstop Way – core values of Authenticity, Entrepreneurial spirit, Service orientation, and Fun – Wingstop is on a mission to become a top global restaurant brand.
Wingstop has received numerous accolades, including “Best Places to Work” certification, placement on various franchise and restaurant industry lists, and recognition for their commitment to environmental, social, and governance initiatives.
For more information, visit www.wingstop.com or follow @Wingstop on social media platforms. Learn more about Wingstop’s community involvement at www.wingstopcharities.org. Media inquiries can be sent to Maddie Lupori at Media@wingstop.com.