15 Tips to Promote Your Amazing Business to the World

Money Bizwiz Team
5 Min Read

Have you developed a groundbreaking idea for a product or service? Have you taken the first steps by creating a website and prototype, but now you need to spread the word? You want to reach customers and create buzz around your venture. Don’t worry, there are numerous strategies to promote your new business and get the attention it deserves.

When Grasshopper’s founders launched the company, they focused on using authentic and transparent methods to generate interest. Their approach aimed to create a positive impression that would lead satisfied customers to share their experience with others, generating a ripple effect of exposure.

Fishy Foods Cartoon

We all aspire for our business to gain visibility similar to what Timehop achieved. The key is to create positive chatter that captivates the audience and encourages word-of-mouth promotion. Fancy PR firms are not necessary; genuine engagement and organic referrals from satisfied customers can be more effective.

To enhance your business’s visibility, here are 15 innovative ways to showcase your offerings:

1. Be a Genuine Resource

Utilize your expertise in the industry to position yourself as a valuable resource. Engage in platforms like Quora and Clarity to share insights and establish authority, similar to Drew Houston of Dropbox.

Drew Houston Dropbox CEO

Participate in meetups, mentorship networks, or alumni groups to expand your reach and contribute to the community.

2. Find Outlets in Your City

Explore local networking groups, events, and unconventional channels to promote your business. Take inspiration from Annie’s Mac & Cheese innovative marketing strategy.

Annie's Mac and Cheese

3. Brand your Vehicle

Maximize your exposure by branding company vehicles with your logo. This mobile advertising strategy can significantly boost visibility, even in industries beyond service providers.

4. Start a Super Cool Blog

Content marketing is a powerful tool to showcase your expertise and attract visitors. Establish a blog that provides valuable insights and positions your brand as a thought leader in the industry.

5. Get Started with SEO and Content Marketing

Optimize your online presence through SEO and content marketing strategies. Enhance your storytelling, encourage engagement, and foster collaborations to improve your search engine ranking.

6. Make a Kooky and Catchy Explainer Video

Create engaging and informative explainer videos to captivate your audience. Dollar Shave Club’s viral video exemplifies the impact of a creative visual campaign.

7. Find Someone Who Can Write About You

Collaborate with writers or bloggers to garner media attention and expand your outreach. Connect with industry influencers and leverage their platforms to showcase your brand.

8. Give out Promo Codes and Samples

Attract new customers by offering promo codes and samples to incentivize trial of your products or services. Foster customer loyalty through the value of your offerings.

9. Say “Yes!”

Cultivate positive relationships by being open to opportunities and collaborations. Embrace a mindset of generosity and reciprocity to build lasting connections.

10. Speak at and Go to Conferences

Attend conferences and events to network with industry peers and showcase your expertise. Consider speaking engagements to establish credibility and connect with potential partners.

11. Reach Out to Interested Parties

Engage with individuals who express interest in your business to nurture valuable connections. Follow up personally and seek ways to add value to these relationships.

12. Ask Connections to Review and Refer You

Solicit reviews and referrals from satisfied customers to enhance your credibility and attract new business. Encourage advocacy through positive experiences and streamlined referral processes.

13. Do Something Crazy

Capture attention with unconventional marketing tactics that showcase your brand’s creativity and authenticity. Think outside the box to create memorable experiences for your audience.

14. Get in Front of The Right People

Target your marketing efforts towards the right audience segments by identifying key demographics and engaging with them through relevant channels. Tailor your approach to resonate with your target market effectively.

15. Partner with Another Business

Collaborate with complementary businesses to expand your reach and offer mutual benefits to shared audiences. Form strategic partnerships to tap into new customer segments and enhance brand visibility.

Get On The Map

Implement these innovative strategies to elevate your business’s visibility and create a buzz in the competitive market. Embrace creativity, authenticity, and strategic collaborations to put your brand on the map!


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