Do you remember when people used to memorize phone numbers? Back in seventh grade, I knew about fifteen by heart – Mom, Dad, school, pizza delivery, you name it. But now, I rely on my phone to store all my numbers. If my phone dies, I’m in trouble. That’s why businesses should consider local and toll-free vanity numbers – numbers that substitute numbers for letters, like 1-844-EMMA-FAYE.
A memorable phone number sticks in your customers’ brains, making it easier for them to remember you when they’re ready to buy or need support.
Why Do We Remember Words, Not Numbers?
You might think you can remember a 10-digit telephone number just as well as a vanity number, but research shows that’s not the case. According to 800Response, there’s a 75% higher recall rate for vanity numbers over numeric toll-free numbers. Consumers can remember these numbers 58% better than a website URL.
Why does this happen?
The answer is association. We remember things by associating them with things we already know. When we tie a string around our finger to remember something, there’s a connection created between the task and the memory. The same principle applies when we remember phone numbers or names.
Why is this good for business?
Despite modern communication tools, phone and email are still widely used for business communication. Having a memorable vanity number can make you stand out and appear more professional. It’s easier for customers and other callers to remember your number, helping you stay ahead in the game.
How to Choose the Right Number
If you’ve decided to get a vanity number, here are some tips for choosing the perfect one:
Make it easy to remember.
Communicate what your business does.
Avoid unique spellings.
Avoid hybrid numbers.
Check availability.
Sharing Your Number
It’s important to make your vanity number known. You can place it in email signatures, business cards, websites, jingles, billboards, storefronts, packaging, and more.
Already Have a Number?
If you’re unwilling to get a new number, see if your current phone number spells something interesting. It may not relate to your business, but it’s a fun exercise to try.
A Memorable Phone Number Can Make a Difference
Having a memorable phone number can improve your business in various ways. It can boost website conversions, increase trust among customers, and further brand your business. Do you have a vanity number? How did you choose it? If not, why did you opt for a standard number?