The rise in popularity of cannabis consumption is hard to ignore. While walking down the street, catching a whiff of that distinct grassy aroma signifies a changing trend in cannabis use. The traditional cannabis flower is slowly being replaced by a variety of infused products, creating new challenges and opportunities for investors in the industry.
Cannabis is Becoming a Commodity
Cannabis strains vary in THC levels, terpenes, and cannabinoids, each offering a unique experience. However, the trend towards commoditization means that consumption is moving away from raw flower to products infused with THC and other cannabinoids. Large-scale commercial cultivation is on the rise, limited by state borders in the US.

More People in the US Now Consume Cannabis Than Alcohol
Cannabis consumption has surpassed alcohol drinking, especially among Millennials and Gen Zs. The shift is due to cannabis being perceived as a safer alternative to alcohol. The demographic of cannabis users is diversifying, with new consumer groups emerging.
Growing Product Categories
The trend towards consuming cannabis in various forms like edibles, drinks, and vapes is on the rise. This shift offers new investment opportunities in branding and marketing. Lower-dose products and a wider variety of consumption methods are becoming popular.
New Consumer Groups
New consumer groups such as senior citizens and middle-aged women are turning to cannabis for various health benefits. The pet market is also emerging as an important focus for cannabis investors.
Investment Opportunities
Beyond cultivation, opportunities lie in product development, branding, and marketing in the cannabis industry. With the rise of international markets, new avenues for growth and investment are opening up.