In the world of copywriting, there are always trends that come and go. However, there are three trends that have become so overused that they should now be avoided at all costs. Let’s dive into these trends and explore why they may not be the best approach for your content.
The first trend to steer clear of is headlines with “why” for articles that don’t actually provide a clear explanation. People are naturally curious and want to understand things that may confuse them, so they are drawn to headlines that promise to answer the “why” behind a topic. However, in many cases, these headlines fall short of delivering on their promise, leaving readers disappointed.
Similarly, headlines with “how” can be misleading if they don’t actually teach you how to do something. While the promise of learning a new skill or technique can be enticing, it’s important for writers to deliver on that promise and provide valuable insights to readers.
As AI and LLMs continue to advance, the need for these types of headlines is diminishing. With the ability to ask AI for both the “how” and the “why,” readers can access more accurate and detailed information than ever before. Trusted brands should take note of this shift and ensure their headlines are authentic and informative.
The third trend to be cautious of is the use of exaggerated claims and promises in content. While it may be tempting to hype up your content in order to attract more attention, the reality is that trust is what truly resonates with audiences. Exaggerated claims may initially grab attention, but they can quickly erode trust if the content fails to deliver on its promises.
Ultimately, creating a trustworthy and authentic brand is essential for long-term success. While it may be tempting to follow the latest trends in copywriting, staying true to your brand and delivering valuable content will ultimately lead to greater success in the long run. Remember, it’s not about creating a temporary buzz, but building lasting trust with your audience.