Exciting news for NFL fans! EverPass Media recently acquired UPshow, a streaming platform that now allows public establishments such as bars and restaurants to stream “Sunday Ticket” NFL games. This means fans can enjoy their favorite games even when they’re out and about, without needing a DirecTV satellite subscription.
“More content is moving to streaming. Regardless of the streaming economics, it’s become pretty clear that live sports is an important piece of that,” said EverPass CEO Alex Kaplan in an interview with CNBC. With YouTubeTV securing residential rights to “Sunday Ticket” for $2 billion a year, the landscape of live sports streaming is evolving rapidly.
This move by EverPass comes at a time when more streaming platforms are getting involved in live sports. Amazon Prime Video, for example, secured exclusive streaming rights for “Thursday Night Football” in a billion-dollar deal with the NFL.
Netflix also made waves by acquiring streaming rights for NFL Christmas Day games for the first time. It’s clear that the future of sports broadcasting is headed towards streaming platforms.
Financial details of the EverPass and UPShow acquisition were not disclosed, but the impact of this deal is already being felt. Just last week, the NFL was found guilty of breaking antitrust laws related to the “Sunday Ticket” program, with damages totaling around $4.8 billion.
As the NFL and streaming platforms continue to shape the future of sports broadcasting, fans can look forward to more convenient and accessible ways to catch their favorite games, whether at home or on the go.