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So you’ve put in the work to create a product you absolutely love, your list of ideal customers is growing, but there’s one problem…
…there’s silence. No one seems to be hitting that ‘purchase’ button for your digital product.
What do you do when your evergreen funnel isn’t delivering the results you hoped for?
Evergreen funnels are fantastic when they work as expected – waking up to those PayPal notifications is always a great feeling!
But when they’re not performing well, it can be incredibly frustrating. You want that balance between work and life, and passive income through evergreen funnels seems like the perfect solution. You don’t want to be constantly launching new products or repeating yourself in every email and social media post.
So, how can you get your evergreen funnel back on track and generating sales again? Let’s dive into some common reasons why your product may not be selling as expected.
Reasons Your Evergreen Funnel Isn’t Performing…
1. You’re Attracting the Wrong Audience
Let’s start at the beginning of your funnel – your blog posts, social media content, and lead magnet. Are you reaching the right audience for your product? Are you engaging people at the right stage of their journey or when they’re ready to make a purchase?
Take a deep look at the content you’re creating across different platforms and ask yourself who it resonates with.
If you’re offering an advanced gardening course, it’s not enough to target just any gardeners. Do they have the basic knowledge? Are they ready for the next level? Are they in the right geographical location for the course content?
Do the same analysis for your lead magnet – who are you really attracting? If it’s not the right audience, consider creating new lead magnets and content that resonate with the ideal customers you want to attract.
2. You’re Not Clearly Addressing the Problem Your Product Solves
When someone considers buying a product, they want to know how it will help them achieve a goal or solve a problem. It’s essential to clearly outline the problem your product solves in your emails and on the sales page.
Start by asking questions like:
- Do you wish…?
- Do you feel frustrated by…?
- Do you struggle with…?
- Are you overwhelmed by…?
3. You’re Not Clearly Defining Your Target Audience
People should see themselves reflected in your sales copy and on your sales page. Avoid being vague about who will benefit from your product. Define your target audience clearly to attract the right customers who will resonate with your product.
Specify who will benefit the most from your product, and those individuals are more likely to engage with and purchase it.
4. You’re Focusing on Features, Not Benefits
While features describe what the product offers directly, benefits explain how those features will improve the customer’s life or help them achieve their goals. Emphasize the benefits of your product in your marketing materials to show customers the value it provides.
Make a list of product features and pair them with how they benefit the customer. Ensure your marketing clearly highlights these benefits to appeal to potential buyers.
5. Your Funnel Is Too Short
Don’t shy away from discussing your product or sending multiple emails out of fear of being too salesy. Customers may miss your initial messages, so consider extending your funnel to allow for more touchpoints with potential buyers.
Send a minimum of three sales emails in your sequence over 72 hours, and consider additional reminders or emails for more expensive products. Mention your product subtly in newsletters to keep it top of mind for your audience.
6. Your Readers Don’t Know, Like, or Trust You Yet
Building trust and credibility is crucial before customers will make a purchase. Show your personality in your emails, share relatable stories, and position yourself as an expert in your field.
Offer valuable content, share examples and case studies, and demonstrate your expertise to build trust with your audience.
7. There’s No Urgency to Buy Now
Creating a sense of urgency can motivate customers to act now rather than delay their purchase decision. Give them a reason to buy immediately, such as limited-time discounts or bonuses.
While false urgency tactics can harm your credibility, genuine time-sensitive offers can encourage customers to make a decision. Consider adding urgency to your evergreen funnel with tools like Deadline Funnel to drive more sales.
If you’re looking to enhance your evergreen funnel and incorporate urgency tactics, stay tuned for my upcoming course ‘Fearless Funnels.’ Register for the waitlist below to revolutionize your evergreen funnel and start seeing results!